RJ Reynolds and Camel Cigarettes: Trend Influence Marketing
CONFIDENTIAL Internal Report -- pages 23-33
Date: April 14, 1994
Summary of Image Text
Page Twenty-three
Section Head Page: Appendix
[click on image to enlarge to full size -- 7K]
Summary of Image Text
Page Twenty-four
Appendix One
Lists types of clubs in which they will "roll out" the program
Includes Trendy Clubs and Mega Clubs
[click on image to enlarge to full size -- 15K]
Summary of Image Text
Page Twenty-five
Continues list of clubs in which they will "roll out" the program
Includes Medium Size Clubs, Small Clubs and Bar/Restaurants
[click on image to enlarge to full size -- 12K]
Summary of Image Text
Page Twenty-six
Appendix Two
Contains "Club Talk: A Glossary of Terms"
Terms include 'Poser,' 'Trendoid,' 'Wannabe,' and 'Can I Groove a Jump Off Your Bake'
[click on image to enlarge to full size -- 13K]
Summary of Image Text
Page Twenty-seven
Lists Cool Premiums and Key Bar Essentials
[click on image to enlarge to full size -- 12K]
Summary of Image Text
Page Twenty-eight
Music and Video for Clubs, includes description of how to place popular
music videos with Camel logo in the corner -- "similar to VH-1"
[click on image to enlarge to full size -- 9K]
Summary of Image Text
Page Twenty-nine
Appendix Four: Sample City Survey for Chicago
What are the Cool Annual Events? Who are The Hot Local Bands?
What are the Cool Cool Alternative Newspapers And Zines?...
[click on image to enlarge to full size -- 11K]
Summary of Image Text
Page Thirty
Continues Sample City Survey for Chicago
What are the Cool Neighborhoods? What are The Best Coffeehouses?...
[click on image to enlarge to full size -- 10K]
Summary of Image Text
Page Thirty-one
Continues Sample City Survey for Chicago
What Clubs Are Hot On What Nights? Who Are The Hot Club D.J.s?...
[click on image to enlarge to full size -- 10K]
Summary of Image Text
Page Thirty-two: Final Page
"This proposal for Camel contains a special blend of choice ideas for TREND
INFLUENCE MARKETING. This program will take place with unmistakable Camel smoothness."
[click on image to enlarge to full size -- 21K]
