RJ Reynolds and Camel Cigarettes: Trend Influence Marketing
CONFIDENTIAL Internal Report -- pages 10-22
Date: April 14, 1994
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Page Ten
Section Head Page: Camel Club Program Roll Out
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Page Eleven
Camel Club Headquarters (Chicago)
Listing of activities and headquarter staff
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Page Twelve
Original Camel Club cities -- a minimum of ten scheduled to be selected with
thirteen listed
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Page Thirteen
Camel Club Crew including Program Manager, Program Coordinator, Part-time personnel and
live music person for large cities
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Page Fourteen
Camel Club Field Offices -- detailed plans for operations
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Page Fifteen
Projected Time Line includes details for three phases of operation
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Page Sixteen
Section Head Page: Budget
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Page Seventeen
Camel Club Headquarters Estimated Budget on per month basis
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Page Eighteen
Estimated Start Up Budget
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Page Nineteen
Ongoing Monthly Estimated Budget
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Page Twenty
National and International Estimated Print Media budget (one month total= $180,962)
Commentary -- "there is no silver bullet..." "We must help put tobacco into a better
perspective as it relates to today's society. This is not impossible, but it must be
a major effort on multiple fronts, and it must be sustained."
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Page Twenty-one
Budget Summary Sheet
In first eight months, the total bugdet approximates $3 million
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Page Twenty-two
Financial Assumptions
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