Albuquerque Residents Speak

Tobacco and Alcohol Issues: Proposed Ordinance to Ban of Billboard Advertising

Random sample of Albuquerque residents
Telephone interviews conducted by the Center for Opinion Research researchers
CATI (computer-assisted telephone interviewing) format
Data collection period: July 13 -- August 13, 1997

N=984
Sampling error: +/- 3.6%

Based on Tobacco Use Percent Supporting the Proposed Ban
	Tobacco¹	Alcohol
NonSmokers	72%	NA
Smokers	58%	NA
¹differences statistically significant (p < 0.0001)

Ethnicity Percent Supporting the Proposed Ban
	Tobacco*	Alcohol*
African American	61%	57%
Asian	62%	62%
Native American	83%	83%
Other	69%	71%
Spanish/Mexican American	67%	73%
White/Anglo	69%	70%
*differences not statistically significant

Total Household Income for 1996 Percent Supporting the Proposed Ban
	Tobacco¹	Alcohol*
Less than $30,000	64%	70%
$30,000 or higher	71%	72%
¹differences statistically significant (p < 0.05) *differences not statistically significant

Completed Education Levels Percent Supporting the Proposed Ban
	Tobacco*	Alcohol*
Some High School	66%	74%
High School Graduate	63%	71%
Trade School or Some College	69%	71%
College Graduate or Graduate Study	72%	71%
*differences not statistically significant

Gender Percent Supporting the Proposed Ban
	Tobacco¹	Alcohol¹
Females	72%	77%
Males	63%	62%
¹differences statistically significant (p < 0.01)

Age Percent Supporting the Proposed Ban
	Tobacco¹	Alcohol¹
18 - 22	63%	59%
23 - 28	64%	68%
29 - 48	75%	75%
49 - 64	83%	82%
65+	78%	85%
¹differences statistically significant (p < 0.01)
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